About Us

Thank you for standing out with Us - SFF. 

SUPERFOCUSFRAMES - 

“Bold, original. They are sunglasses that break away from the copy-paste eyewear scene, offering fresh, exciting, and creatively styled frames that stand out in both design and brand identity.” - One of Us. 

Authenticity

At SUPERFOCUSFRAMES, we believe sunglasses should be more than just an accessory — they should be a statement. Too often, eyewear feels repetitive and predictable, from the look of the glasses, to the branding/marketing techniques, down to the name of the brand - it’s all too similar and familiar.

We set out to create something fresh, not to be different but to remain Authentic and True. Our frames are bold, distinctive, and designed with individuality at their core.

Our frames are visually unique, full of personality, and paired with content that’s creative and fun — never formulaic. SUPERFOCUSFRAMES is about celebrating originality and making eyewear feel alive again.

What That Means for You

SUPERFOCUSFRAMES isn’t just about sunglasses — it’s about self-expression. When you wear our frames, you’re not following trends, you’re setting them. You’re choosing originality in a world of copy-paste fashion.

Our frames give you confidence because they’re unapologetically different. They make a statement — not just about your style, but about your lifestyle. You’re not buying “just sunglasses.” You’re becoming part of a brand that embraces authenticity, one that feels alive, human, and fun.

STAYSUPERFOCUSED.